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Marketing “Niche” Markets Best Part 2
- “Niche” From Webster’s; “A place, work, or use for which a person or thing is best fitted”.
- The Internet: A unique, cost saving opportunity.
“Orbital
Action” has a solid position as a first-class performer within the
Niche market of screening plants. Combining the
advantages of Orbital Action with the power of the internet, Orbit
Screens, Inc. minimizes the cost of moving its products to the end
user. It is: Factory Direct.
Traditional construction equipment marketing and sales channels for
large volume machines, such as Tractor Loader Backhoes, Skid Steer
Loaders or Bull Dozers use solid dealerships strategically located to
serve their markets. Dealer personnel are well trained and provide full
service along with replacement parts, usually available on site. As
could be expected, this is not without cost and low volume, Niche
Market products find it difficult for a dealership to recover costs.
Therefore, sales and service training, parts stocking along with customer
service may come up short.
With the unlimited possibilities of using the internet and
smart phone
with picture and video capabilities, we now have a path for a
manufacturer to communicate directly and very effectively with the end
user while he is standing beside and looking at his machine. Training,
assistance, tips etc. are immediately available. Additionally, once a
service part is identified, Fed-Ex, UPS, the Post Office and others
provide rapid delivery, next day if needed, directly to the users
address thus, eliminating the cost of a trip to a dealership. While not
“free”, it is relatively low cost, quick and easy for all concerned.
As noted, Orbit Screens, Inc. has a sales (factory direct) and service
plan to minimize the cost of moving its products into user’s hands and
provide aftermarket service through use of the internet. Another
big plus, when it’s time to take your screening machine out of your
fleet, we have provided a simple, no cost method of minimizing the risk
of an Auction. See: Pre-Owned
Fill out our Intended Use Form to receive your personal quote.
Happy screening
Brad Schnittjer
Blog # 91 Part 2
3/15/2017
I
will continue my
comments about the many advantages of Orbital Action Screening in my
next Blog. Meanwhile, look over our Videos and Job Stories
to learn more about Orbital Action Screening. Our products, with their
user friendly features and high performance levels could take you into
a new season with a much higher profit potential.
Send
us your requirements by filling out and submitting the Intended
Use Form
and you will soon have full details and a quote for the correct model
and available options to fulfill your job application needs
“The
Finer Cut”, is Brad’s Blog. Each issue will cover a topic of interest
about our machines, our industry, our customers and more. I am excited
about the opportunity to use a Blog to broaden our communications with
our customers and industry. I invite you to return and visit from time
to time, cruising through previous issues to learn many details
regarding our products.
I
also invite you, our reader to contribute by offering your comments.
Please send your thoughts to brad@orbitscreens.com, by letter or fax, 563-922 9060.
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